25th April 2013, Emporio Armani invite various mass media, fashion magazine, celebrity, etc to launching new perfume event at Patrick Guilbard Restaurant At The Merrion Hotel. The location design is pink theme. The new fragrance name is Emporio Armani Diamonds Rose. It's a new limited edition of the Emporio Armani Diamonds in 2007. Emporio Armani Diamonds Rose is produced for spring and summer this year. you will smell fresh, citrus from fruit, gentle from soft flower.

Tender, mild and fresh of citrus, Emporio Armani Diamonds Rose open with bergamot, raspberry and black currant in top notes. Heart notes is flower scent of rose, lily of the valley and freesia. Close with patchouli and ambrette seed in base notes.

Emporio Armani Diamonds Rose will be available exclusive at Arnotts in 1st June 2013 and will be available worldwide armani store in 1st July 2013. It's available in 30 ml. Eau De Toilette ( €34.50) and 50 ml. Eau De Toilette ( €44.50). Boottle design is inspired from pink diamond. It's a pink bottle but same original shape.